In the case of Sega, a video game publisher, and studio which even had its own consoles up to 2002, it is all about Sonic, their biggest franchise, and character, something that has been proven in 2020, with the release of the Sonic the Hedgehog movie. Each company of video game consoles and video games usually has its own mascot, a series of games, or a character that is iconic for its platform, and that is because its games have been popular all over the world.
